Press Releases

Press Releases


July 15, 2010


Launch Something to Produce 2011 Spartanburg Visitors Guide

The Spartanburg Convention & Visitors Bureau (CVB) announced Launch Something has been awarded a contract to produce the 2011 Spartanburg Visitors Guide.  Launch Something was selected from five finalists who responded to requests for bids through Spartanburg County to produce the annual tourism publication. The guide highlights Spartanburg county’s hotels, attractions, restaurants, and other traveler services. This will be the third annual comprehensive guide to Spartanburg’s travel and tourism offerings. 

Work began on the 2011 guide more than six weeks ago, when the CVB hired local photographer Les Duggins to shoot images from around the county for the new publication and the website.  
Launch Something will be responsible for design, layout, printing, and advertising sales of the 2011 Spartanburg Visitors Guide.  Amy Phillips will supervise the project for the CVB.  The guides will be distributed at state welcome centers, AAA travel agencies, local hotels, attractions, and tourism businesses, and will be available online as a downloadable PDF and e-book, as well as through mail and phone requests for Spartanburg County information.

The 2011 guide will be one of the first marketing products to incorporate the new Revolutionary brand developed as part of the county’s tourism action plan. The guide will feature the five key attributes of Culture, History, Agriculture, Recreation, and Manufacturing that were identified in the action plan. Community stakeholders will be invited to review the guide prior to printing later this fall.

“We are looking forward to working with Launch Something on this project. We wanted a turnkey solution for production of the guide, as well as a team with a history of creative solutions that could effectively communicate Spartanburg’s tourism offerings through their design expertise,” said Amy Phillips of the CVB.

“We are pleased to be working with the CVB to produce the 2011 Spartanburg Visitors Guide. The opportunity to produce the guide and incorporate the new Revolutionary branding to promote Spartanburg’s tourism industry promises to be an exciting project,” said Jaime Nash of Launch Something.

Advertising will be available in this year’s guide, including a map sponsorship that is a first-come, first-serve opportunity. For advertising opportunities in the 2011 Spartanburg Visitors Guide, contact Jaime Wells Nash at 864-580-2350.

The 2011 Guide will be released in January.


About Launch Something

Launch Something is a full-service strategic marketing firm that specializes in creating engaging brand experiences. Located in Spartanburg, SC, Launch Something is composed of talented individuals with extensive experience in strategy, branding, copywriting, public relations, graphic design, advertising, and interactive design and development. Founded in 2005, the company provides project-based marketing and advertising services to a variety of industries including education, manufacturing, nonprofit, government, and healthcare. (

About Spartanburg Convention & Visitors Bureau (CVS)

The Spartanburg Convention & Visitors Bureau (CVB) is the official destination marketing organization for the City and County of Spartanburg, South Carolina. The CVB is charged with promoting and developing greater Spartanburg as a tourism destination. The CVB is the official point of contact for convention and meeting planners, tour operators and visitors; assisting planners with meeting preparation and encouraging business travelers and visitors alike to visit local historic, cultural, and recreational sites.