A new look for an established firm

Whether your brand needs a touch up or a full makeover, rebranding is a super important part of your business’s identity and evolution. Changing your already-established brand requires an artist’s eye and a nuanced touch. So when 17-year-old tax and accounting firm, Elliott & Painter, approached us for a rebrand, we came ready to refresh their look.

Whether your brand needs a touch up or a full makeover, rebranding is a super important part of your business’s identity and evolution. Changing your already-established brand requires an artist’s eye and a nuanced touch. So when 17-year-old tax and accounting firm, Elliott & Painter, approached us for a rebrand, we came ready to refresh their look.

A brand made better

First, we created a new Elliott & Painter icon that gives the firm a distinguishable and memorable mark. We took the extra step of naming their official colors (Anchor Gray, Verdant Green, Nest Egg Blue, and Compass Gold) with descriptors that match their values, vision, and offerings. All this culminated in an Elliott & Painter identity guide that explains how the new brand should be used, internally and externally.

Keep it consistent

Every element of the Elliott & Painter rebrand was carefully designed to be highly functional across different print and digital media. The icon and supporting type also informed a new look for business cards, letterhead, envelopes, report covers, and building signage.

"We felt our logo had gone stale over time, and we wanted our new image to reflect our firm’s professionalism and the energy and excitement that exists here with us, our team, and our clients. Launch Something has visually aligned our firm and image perfectly, not only in style but also with the colors and fonts.”

– Marc Elliott, Elliott & Painter