Turning up the heat for a unique pizza concept

Love pizza but short on time? Rapid Fired Pizza’s got you covered. With their individual-sized personalized pizzas baked in just 180 seconds, this restaurant is spicing things up.

When Rapid Fired Pizza arrived in Spartanburg and Greenville, we cooked up some mouth-watering declarations to let residents and travelers know that lunch and dinner are officially served.

A grand opening

We designed direct mailings and outdoor advertising to tee up the grand openings of both the Spartanburg and Greenville restaurants. When the big days arrived in 2018 for Spartanburg and 2019 for Greenville, we made sure that local media, community leaders, and excited customers were in attendance and that everything went smoothly for Rapid Fired Pizza’s team members and guests.

Social storytelling

We created some quick, fun, digestible videos and shared them via social media to attract attention to Rapid Fired’s pizza-making process. These behind-the-scenes peeks featured fresh-made dough, accuracy, speed, and quality ingredients. Social media ads were also key in marketing a variety of offerings, including salads and No Doh crust for healthy eaters and Kids Night for an easy parent-approved dinner at a great price.

Responding to COVID-19

When the pandemic closed indoor dining this spring, we helped Rapid Fired stay top-of-mind for hungry people wanting good food with little to no contact. Through onsite signage and online marketing, our designs showed everyone that “amazingly good, amazingly fast” pizza was also amazingly safe with options like curbside, pickup, delivery, and take & bake.

“Launch Something brought the experience and skills to help us introduce a new restaurant brand to the market. They became an extended member of our team and developed customized, focused, high-impact marketing programs with an eye on ROI.” 

– Mike Kern, Rapid Fired Pizza