Building better branding for a leading general contractor

Over the past seven decades, Roebuck Buildings has evolved into a premier general contractor and construction management firm, offering a full spectrum of high-quality construction services. With their longevity and sterling reputation, our clients at Roebuck needed some branding expertise to take them into the future of building.

Make your mark

Sometimes a logo needs a complete overhaul, and sometimes a refresh. We revitalized the look of Roebuck Buildings, making strategic modifications to the original branding for slight but mighty changes. When the company reached a milestone birthday, we fashioned a logo variation to commemorate their 70 years of building better.

Consistency is key

Once the branding comes together, your brand’s look, feel, message, and tone must cascade into every marketing medium and deliverable you put into the world. We made sure that Roebuck Buildings attached their durable revamped branding to everything a potential client sees by designing a sleek company overview booklet and presentation folder to add a little pizazz to the pitch.

“When it was time to create a 70th anniversary campaign, I went directly to Launch Something. I knew working with them would result in not only an anniversary logo but also the strategy and expertise to ensure continuity among the other collaterals they designed for us. I have to explain ROI on marketing investments for our company and working with Launch Something made that easy.”

– Jaime Wells Nash, Roebuck Buildings