Conducting a visual identity for young musicians

The Spartanburg Philharmonic Youth Orchestra provides students in grades 6-12 with musical training and a stage to perform. With their sweet sounds of woodwinds, horns, percussion, and strings, this talented and ambitious group of young musicians needed an expressive visual identity to match.

We delivered with an energetic and relevant Youth Orchestra logo that encourages kids to bring their passion for playing and get involved.

All in the family

As part of the Spartanburg Philharmonic’s extensive musical programming, the Youth Orchestra needed an identity that’s separate but still visually connected to its parent organization.

Using the Spartanburg Philharmonic logo as a starting point for brand connection and consistency, we designed a compatible Youth Orchestra logo with a distinct personality.

Strike up the band

The finished logo is active, playful, and maintains a strong visual connection to the main Spartanburg Philharmonic brand identity, all while making a bold statement on its own. Just like these bright young stars, the logo is full of energy, optimism, and music.

“We’ve worked with Launch Something through a name change, rebranding, and complete website design. When it came time to create a logo for our Youth Orchestra, their team listened very closely to our vision and requests and was thoughtful in their approach. We are thrilled with the vibrancy of the final product and absolutely recommend working with Launch Something to our colleagues for their marketing needs.”

- Kathryn Boucher, Spartanburg Philharmonic