Energizing Spartanburg’s small and minority business community

A group of forward-thinking community leaders set out to energize and empower small and minority businesses in Spartanburg. But first, they needed to create a movement. So, they called on our expertise in brand identity and messaging and our experience in boosting economic development to get the job done.

This initiative, led by OneSpartanburg, Inc. and funded by Spartanburg County, is all about momentum and keeping the energy flowing through Spartanburg’s small and minority business economy. We branded it Power Up Spartanburg - dynamic, electric, and connected to a place that’s on the rise. As an extension of the name, we also created the tagline Energize / Extend / Empower, which is exactly what this movement strives to do.

The people behind this plan represent a visionary powerhouse of leaders. We wanted this can-do energy to be evident in more than just the name, so we developed a descriptor for Power Up Spartanburg that embodies the essence of what it is and what it means for the community. We also gave Power Up Spartanburg a vibrant visual identity that will extend across various mediums.

Refreshing a website for our favorite CPA firm

Elliott & Painter Certified Public Accountants serve as a trusted financial partner to clients in an array of industries. And when it comes to taxes, audits, accounting, payroll, and business advisory, they’re the group you want on your side.

They were in the market for a completely redesigned website. Since we’d just handled an overhaul of their branding with a vivid new icon, our team was primed to give this CPA firm a website to match their values, vision, and offerings. The end result? Bold design, strong copy, simple navigation, and a site Elliott & Painter is proud to put their names on.

ElliottPainter.com

A new look for an established firm

Elliott & Painter provides an array of tax, accounting, and advisory services for clients of varying industries and sizes. After 17 years, a growing team, and an increasing client base, they were poised for a fresh look in the form of a rebrand.

We created a new Elliott & Painter icon that gives the firm a distinguishable and memorable mark designed to be highly functional across different print and digital media. We even named their official colors with descriptors that match their values, vision, and offerings. The icon and supporting type also informed a new look for business cards, letterhead, envelopes, and report covers.

Making beautiful music with a talented orchestra

The Spartanburg Philharmonic Youth Orchestra features musically gifted and ambitious young musicians in grades 6-12 who own the stage and wow crowds with their high-quality performances.

The SPYO needed a new site to reflect the bold, vibrant vibe of their group, and we stepped up to lead with our design, website creation, and storytelling skills. Using the SPYO logo we recently designed as a starting point, we created a visual representation of music in motion. We also employed our copywriting skills to deliver on-point messaging and connect with the younger audience.

SpartanburgYouthOrchestra.org

Taking a growing travel hub to new heights

After 50 years of success, the renowned Greenville-Spartanburg International Airport (GSP) was well-positioned for growth and development. They launched a major terminal renovation project to improve enplanements year-over-year and enhance customer satisfaction while keeping the airport’s authenticity and community feel.

This major project became known as WINGSPAN, the GSP Terminal Improvement Program (TIP), and we branded the entire movement (name creation, logo, and messaging). We stayed on board for the duration of the five-year program, providing strategic marketing, branding, stakeholder communication, kiosk mock-ups, wayfinding signage design, PR expertise and press kit creation, and an interactive website to tell the story of WINGSPAN’s when, why, and how.

Making an innovative engineering company look good online

Trident engineers off-highway drivetrain solutions for markets on the move, like marine, oil and energy, and aviation. They needed a website to let customers know about their design and project engineering work and their cool equipment modernization capabilities.

We applied our expertise in content creation, graphic design, and web design and development to build Trident’s messaging, brand personality, and online presence. Knowing that the people behind this serious work are super fun, we also spiced up the home page with the persona designs of each Trident team member to capture their personalities.

TridentEngineered.com

100 years of trust and counting

For over a century, South Carolinians have counted on Colonial Trust for their investment management and financial advisory services. It was time for this firm to plant its flag with some strong branding.

We leaned on their solid reputation to create branding that presented their values in a refined way. The columnal logo says stately, secure, and steadfast, and the presence of their founding year spotlights their rightful place as a permanent fixture in the financial industry.

To tell the story of Colonial’s rich history and investment philosophy, we capitalized on their branding to build a booklet and a website that show how this firm helps people navigate their financial futures.

Crafting a development brand from the ground up

Successful developments are not created equal. With this in mind, Longbranch Development takes a distinctive approach to master planning and consulting on projects that combine employment, retail, and residential.

As a new brand backed by tons of experience, Longbranch relied on our expertise in name creation, logo design, and brand messaging to get into the game. We crafted their look and story with website design and development, a company pitchbook, and brochures for each of their dynamic developments.

LongbranchDevelopment.com

Breaking ground for a worldwide auto parts supplier

Minghua USA Inc., a division of Jiangnan Mold Plastics Technology Corporation, manufactures interior and exterior trim for BMW. When Minghua opened its new South Carolina facility near the BMW plant in Greer, they were ready to celebrate the expansion.

Our team served as a total marketing partner for Minghua’s groundbreaking event, providing press and media relations, full-service event planning, and design for all the moving pieces you need to party (think branded invitations, name tags, seating cards, and an eye-catching event agenda).

Cultivating a botanical garden and woodland preserve

Nestled in the heart of Spartanburg, Hatcher Garden is a place of beauty and serenity for every season. Founded in 1969, Hatcher continues to provide a place where the public can gather inspiration, enjoyment, and education through the study of nature.

We gave Hatcher a website as inviting as their gardens, staying true to their vision of becoming a regionally- and nationally-recognized source of environmental education for children and adults, and a haven for locals and tourists alike.  

HatcherGarden.org

Building a luxury apartment brand

With spacious one, two, and three-bedroom contemporary residences, The Haven is designed with comfort and convenience in mind. From beautiful parks to multiple shopping, entertainment, and recreation options, the amenities are endless for those who live, work, and play at The Haven.

Through strategy, brand identity, print and digital advertising, and web design and development, we helped put The Haven and its varied communities on the map for top-notch luxury living.

Revamping a construction management firm

Since 2006, THS Constructors has provided construction management services for new facilities, expansions, and major modifications to existing buildings.

With an established presence and relationships with both Fortune 500 companies and local developers, THS Constructors was poised for a vibrant rebrand. We updated the original logo for cleanliness and functionality, then put it to work in a variety of settings.

Conducting brand updates for a beloved community orchestra

Spartanburg Philharmonic has been delighting audiences of all ages for over 90 seasons. With a 65-member orchestra performing everything from classical masterpieces to genre-bending creations, their mission is to enrich, inspire, and educate through live performances of high-quality music.

With an eye on their bright future, we revamped their logo, messaging, and website to help them boost community outreach, educational programs, and innovative symphony series for generations of concert lovers to enjoy.

Turning up the heat for a unique pizza concept

Ready to go from zero to pizza in 180 seconds? Rapid Fired Pizza’s got you with their “amazingly good, amazingly fast” offerings. Featuring handcrafted, individual-sized pizzas made-to-order and cooked right in front of you, this chain is spicing things up on the pizza front.

Via outdoor marketing, direct mailings, and some serious pizza PR, we baked up mouth-watering declarations to let residents and travelers alike know that lunch and dinner are officially served.

Boosting the web presence of a big burger brand

Serving the World’s Greatest Burgers is a tall order for some, but beloved burger chain Fuddruckers has been doing it for decades. With their ever-expanding list of menu items and locations, they needed a website to show off the goods.

Guided by strategic planning, site visits, and in-depth industry research, we employed our copywriting, design, and development know-how to create a website worthy of a burger empire.

Now there’s one place where you can learn about the build-your-own burgers, the famous Fudd Truck, and a bakery that boasts the “best buns in town.”

MyFuddruckers.com

Giving a legal duo a dynamic brand

With more than six decades of combined legal experience at play, Smith Legal Group provides knowledge and representation in the areas of Social Security disability, on-the-job injuries, auto accidents, and complex litigation.

We got to work creating a brand as strong as the Smiths’ dedication to their clients. With a website and online ads, these attorneys can now tell the world their mission: To put their insight and experience to work for clients by handling each case with commitment and care.

SmithLawSC.com

Creating a beer-inspired restaurant brand

With the opening of The Silo, RJ Rockers turned their handcrafted flavors into approachable beer-inspired food. Each dish is born in the brewery, crafted in the kitchen, and delivered into the hands of patrons hungry to “eat where the beer is.”

Being well-versed in the goodness flowing from the taps at 226-A West Main Street, we worked with The Silo from day one, providing branding that extended into menu designs and noticeable memos touting live music and special events.

Cooking up encouragement at America’s Diner

Share the Love is a restaurant field encouragement program created to give every Denny’s team member the guidance they need to achieve successful restaurants.

We created the concept, messaging, and visual identity for Share the Love to help inspire a culture of support and appreciation within the Denny’s family. Now, through branded feel-good deliverables, great team members are continually acknowledged as restaurant rock stars. 

Revving the engines of a VW dealership

Car shopping should be exciting, but it mostly leaves you feeling overwhelmed. Not at Vic Bailey Volkswagen. For 20 years, the professional team at Vic Bailey VW have made the experience informative, easy, and fast.

Knowing that this dealership is more than just a pretty set of wheels, we drove a marketing campaign that highlighted the amazing goods and enjoyable experience. From outdoor, online, and print ads to community events like Trunk or Treat and VolksRockin’, Vic Bailey Volkswagen is now on the minds of potential car buyers everywhere.

Updating traditional packaging for an evolving market

It’s no secret that craft beer is an ever-changing industry. So when the next big thing hit cooler cases everywhere and RJ Rockers jumped on the can wagon, we transformed the bottle labels we designed into some serious beer case eye candy.

Based on in-depth market research, competitor analysis, and our packaging prowess, we used the strong foundation of Rockers branding to create cans guaranteed to catch attention.  

Launching a difference-making firm that serves trade, non-profit, and grassroots organizations

Craft specializes in Association Leadership & Management; Strategic Planning & Development; Public Policy & Government Relations; and Event, Conference, & Tradeshow Management.

We helped them find and write their brand story so that they could share their vision, strategy, and value with potential clients. Then we gave them an impactful visual identity and a streamlined website to highlight the who, what, and how.

CraftSC.com

Branding a luxury living experience

Paraiso at Fountain Square offers mid-rise modern living in dynamic West Miami. With ten unique floorplans and endless amenities, Paraiso provides resort-style living close to everything you need to live, work, and play in style.

We stepped in and gave them sleek branding, sales materials, and a website to help promote luxurious living like no other and welcome future residents to their new home.

Designing a fresh brand for a leading fence & guardrail provider

Founded in 1962, Bagwell Fence is an industry go-to for industrial and commercial fence and highway guardrail. And with scores of satisfied clients, they were ready to step up their brand.

We revived their messaging and identity, which translated into an updated look and website to reflect the company’s steady growth and unwavering passion.

BagwellFence.com

Leading the way to a healthier Spartanburg

The Way to Wellville is designed to inspire communities to create changes that lead to better health. With a focus on obesity prevention, healthcare and insurance, kindergarten readiness, and community pride, this initiative chose Spartanburg as one of only five communities in the nation to take the challenge.

When our city was tapped on the Way to Wellville, we stepped up to provide branding, web design and development, event support, and promotional deliverables to inspire local energy and enthusiasm for change.

Growing the visibility of established landscapers

With 20 years and a track record of happy customers with beautiful lawns and landscapes, Parris Lawn wanted to increase their curb appeal to new homes and businesses while servicing their current customers.

To promote visibility, we designed a revitalized brand, including a fresh logo for the Parris Lawn team to wear and drive around town with pride.

Elevating the brand of a party for a cause

Each fall, Hangar B at the Spartanburg Downtown Memorial Airport is transformed for a night of dinner, dancing, and excitement to raise funds for the Spartanburg Regional Heart Center.

We re-energized the event’s branding, which carried through every element of one of the most anticipated and impactful evenings in town. From invitations and ads to outdoor and digital strategy, we were all in to help Spartanburg Regional go all out for heart health.

Shaping the look of an award-winning brewery

RJ Rockers opened in 1997 and quickly became an established name with a strong local following. And while the handcrafted beer speaks for itself, Rockers was ready for a branding overhaul to take their brews to the next level.

We explored the brand from every angle, approaching the identity from a unique perspective to create more authentic designs. The result: Greater visibility, increased profitability, and more love for Rockers.

Promoting a happy place for your furry friends

Southport Kennel boasts nearly 10,000 square feet of boarding space, including climate-controlled runs, where your pet can stretch out in comfort for day care or an extended vacation.

As pet lovers, we were excited to get our paws on Southport's creative strategy, delivering branding, signage, and direct mailers to promote pet play and stay.

Polishing a university brand with a history of excellence

Founded in 1889, Converse is a private, liberal arts university with a residential women’s undergraduate college and co-ed graduate programs. With over a century of national recognition for shaping the lives of students, Converse was ready for a brand overhaul to reflect their voice, value, and vision.

We created a modern twist on a historic brand, staying true to the purple and gold while raising the bar for Converse to welcome a new generation of leaders and change-makers.

Transforming downtown Spartanburg into a live music destination

Live on the Green was founded in 2014 to showcase Spartanburg as a more viable location for live music. The event brought renowned artists from across all genres to Barnet Park and the Chapman Cultural Center.

And since we love live music - and our hometown - we were happy to jump on board, making creative for branding and promo, including web, print, outdoor, and a solid digital strategy to spread the word about the annual concert festival.

Bringing craft brews to life through voice and visuals

With their beer appearing all across the Southeast, RJ Rockers was ready to up their aesthetic appeal to grab the attention of drinkers.

We created names and narratives to help tell the stories of the character, style, and flavor of each beer. Next up, we delivered design to match, earning this fresh line-up of old faithfuls and soon-to-be favorites a place in fridges everywhere.