Cooking up encouragement at Denny’s

What if you had the power to hype someone up and help them reach their dreams? Well, you do. Our friends at Denny’s believe that we can all make a positive difference in this crazy world, and we agree. We teamed up with America’s Diner, and the Denny’s Believes in You campaign was born.

Believe in your message

Denny’s needed a campaign to convey two messages to team members: 1) We see how hard you work, and 2) We believe in your greatness. Using CEO John Miller’s personal story to connect, motivate, and inspire, we helped them shape their message and crafted it to fit different audiences effectively while maintaining consistency.

Special delivery

How you launch your message is critical. At Launch Something, we earn our name by deploying the deliverables we’ve created and watching them soar. For the Denny’s Believes in You campaign, we executed logo design, brand messaging, direct mail series, and video creation to help spread the word.

“There is only one marketing firm to turn to when faced with a challenge, and that is Launch Something. We needed a compelling message to share at our Annual Franchise Convention, one that would resonate with our people and show them just how important they are to our brand. This was a high visibility project to be viewed by an audience of 1,100 owners during our CEO presentation. With little direction, the Launch Something team created a memorable video that will be used for years.”

– Fasika Melaku, Denny’s